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Last Updated: May 14th, 2012 - 22:24:01 |
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Listing real estate online can be a great way to let buyers know what is out there and it gives sellers a chance to show their home to people all over the world. However, the problem lies in the fact that most people still want to tour the home, inside and out, before buying it. This fact gives a disadvantage to homes you can buy online. However, you can still monitor your websites and virtual real estate listings to determine if they are worthwhile and working or not.
For example, if you have you a variety of real estate listings listed on your web site, all you have to do is trace the total hits to your website as well as total clicks on each individual link. The links that have the most clicks will give you some valuable information to work with.
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Evaluate the top virtual real estate links on your web site. What are their similarities, what are their differences, and what about them attracted people to those particular listings? When you have a basic understanding of why people click on particular virtual real estate homes, you will have a better idea of how to market other homes on your website.
For example, if all the virtual homes listings that were most popular were under a certain price range or above a certain price range, then you will know the market you are catering to and will need to list more homes in that particular price range.
Or, it could be the style of house that interests people the most. Evaluate this and figure out if you should only list this style and size of home or whether these are contributing factors only. If visitors are only interested in a certain size home, with a certain number of bedrooms and bathrooms, you will know what is most popular and the majority of types of listings you need.
Another important aspect to consider is how the actual link and listing appears on the website. If there is something more attractive or easy about this particular listing, or it has more information available, then this is important to know.
In order to adequately evaluate what real estate listings are successful and which ones are failures you will need to keep up with the information regarding each virtual listings, links, hits, and more. You can also use software that is designed to help you keep track of similar results. By doing this type of research you will be doing your business a favor because you will know what types of virtual real estate are successful as well as the types that are unsuccessful, and why. This will help you grow your business more effectively and provide customers with what they want.
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