Mortgage Marketing - Broadcast Advertising vs Direct Advertising
Do you know how to design and deploya marketing campaign?
Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.
You see, there are two types of advertising. The first is broadcast marketing. This category includes TV and radio commercials. While broadcast ads can be effective they are very expensive and almost impossible to measure.
And you can’t manage what you can’t measure.
Which brings us to direct marketing. These ads are sent directly to your prospects. Sales letters, coupons, and order ready websites are some examples of this type of ad. But the truth is, any ad that you can accurately measure the results for falls into the category of direct marketing.
The advantage of direct marketing is that it is more science than art. You can key every ad you use and measure the real world results exactly.
This is huge. Through trial and error you can test the effectiveness of your ads. Over time you can gradually improve the pulling power. Eventually you’ll have a set of ads that work really well.
More sales for less money.
To get there you must key every ad and keep careful records of the results each produce. Run two ads every time you advertise in any given media. Compare the results and go with the winning ad. Then write another ad and put it up against your winning ad or control. If it beats your control then use it instead. Keep refining and testing.
This is an ongoing process. Markets change and ads loose their effectiveness after a while. To have a top-notch marketing campaign you must be constantly improving your ads.
To Your Prosperity,
David A. Wells Alexander Publishing
P.S. -- Learn more about developing powerful advertisements at www.mortgage-millions.com
Do you own real estate articles or stories and want to share with other investors?
You have chance to win
$100 Amazon Gift Certificates. We will give
away 3 prizes for top authors each month!
Email your articles or stories to:
articles@buyincomeproperties.com
© Copyright 2001 - 2010 by
BuyIncomeProperties.com
Visit
Real Estate Forums
for every real estate investing topics!
Enter Here
Top of Page
