What's the first image that comes to mind when you hear
the term -- motivated seller?

You probably think of someone who is desperate to sell his
property, as quickly as possible, for well below the market
price - right?

Well, sometimes that's true but often it's not.

There are many reasons, other than desperation, that
motivate people to put their property on the market. 

Maybe needed repairs are too costly for the property owner
or perhaps the owner is relocating to a different area.
Maybe the owner, for various reasons, is trying to avoid
the pressure of waiting to the last minute to sell his
property so time isn't always a consideration.

Whatever the reason a motivated seller puts his property
on the market, the opportunity to make a better than
average deal is greatly increased and that means more
profit for you.

It's important to remember however, no matter how
motivated a seller is, nobody wants to give away the farm
(so to speak). A house represents a great deal of money and
there will be limitations on how far a seller is willing to
go to sell his property.

Enter the motivated buyer!

A motivated buyer is, first and foremost, a salesman and
his product is himself. A seller needs to know that he's
dealing with someone who is knowledgeable, that has a
creative solution to his Real Estate problem and, more
importantly, that he's dealing with someone that can be
trusted (and, of course, you can be trusted).

Creating an emotional connection with the seller will get
you through the front door far easier than spouting off a
flood of meaningless facts and figures. He's really not
interested that you know 50 different ways to buy a house.
He's interested in you as a reliable Real Estate expert and
how you can satisfy HIS needs right now.

Makes sense, right?

A motivated seller doesn't need to seek out buyers. If a
seller is willing to offer his property at a better than
market value price, buyers will find him. What he does need
to know is that he's dealing with a Real Estate
professional -- someone he can trust, someone who
understands his position and someone who will make him an
attractive and fair offer.

Your greatest assets as a motivated buyer are to be able
to understand the seller's needs, have viable and yet
profitable solutions to his needs and to have the ability
to instill the seller's trust in you as a Real Estate
expert -- a win, win situation.

Happy Real Estate Investing from http://www.thelearntocenter.com