There are two definitions for flipping in the Real Estate investment industry, Retail flipping and Wholesale flipping. Retail flipping can be defined as buying a property wholesale, rehabbing it if necessary, and re selling it on the retail market for profit. Wholesale flipping can be defined as acquiring an interest in a wholesale property and then quickly selling that interest for profit (usually to another investor). This article concerns the second definition, wholesale flipping.
If you have little cash and little access to credit lines,
the quickest way to break into the Real Estate investing industry
and produce quick cash is to learn to flip properties to other
investors. Wholesaling properties for quick cash is something
that anyone can do, even the beginning investor. Following is
a description of the six basic steps involved in flipping a
property.
Step 1:
Making the Offer and Signing the Contract
Whether you go after foreclosure properties, FSBO properties
(for sale by owner), or properties listed in the MLS; you will
never, I repeat, never be able to flip a property unless you
first make an offer on it, and second, lock it up with a
contract. When you make your offer, you always need to keep
your exit strategy in mind. Since your exit strategy is to flip
the property to a rehab investor, your offer should be based on
an accurate estimate of the retail value of the property after
repairs less the amount of repairs, the holding costs for the
rehabber, the rehabber's closing costs to both buy and sell, a
profit margin for the rehabber, and lastly a profit margin for
you, the wholesaler.
The maximum that most rehabbers will pay for good
properties is 70% of Market Value minus the repairs and other
expenses named above. A simpler formula is 65% of market
value less repairs (as 5% usually covers the other expenses).
Your wholesale profit will usually fall between $1,000 and
$7,500. Never get too greedy unless you have the ability to close
the deal yourself. Once your offer is accepted, you need to meet
with the seller to sign the contract. On properties listed in the
MLS, your offer will be initially made with a signed contract and
agreed changes to that offer will be initialed.
Step 2: Start
Title Work
Once the contract is signed, get the contract to the Title
Company so that they can immediately start title work on the
property. They will order a title search and schedule a
closing date. There are a couple of reasons to start the title
work ASAP. First, you want to make sure the title work is
completed before the closing date as well as wanting enough time
to cure any title problems that might arise. Second, you want to
be able to close right away should your buyer have the ability to
do so.
Step 3: Begin
Marketing to Find a Buyer
There are several avenues for marketing your properties.
However, your main method should be to call the people on your
"Buyers List." A "Buyers List" is a list of real buyers that
you have compiled by qualifying them as to their ability to close
for cash quickly. You should also qualify these buyers as to the
specific areas that they buy in, the type of properties that they
buy, the price range of properties that they buy, and what
percentage of Market Value that they pay for properties.
The better that you become at compiling your "Buyers List",
the easier it becomes to wholesale properties. Therefore,
setting up their "Buyers List" becomes the first step for most
successful "newbie" flippers. Another avenue is to market your
property to investors is by running ads in the investor section
of newspapers as well on investor-oriented web sites like
AIREO.com.
Step 4: Come
to an Agreement With a Prospective Buyer
At some point, someone will show an interest in buying your
property. Whether you have one interested buyer or many
buyers at the same time will depend on how good the deal is. The
more buyers that you have, the less flexible you have to be in
reaching a final sales price. You must learn to qualify you
buyers correctly for two reasons. First, you want to continually
add good qualified buyers to your "Buyers List." Second, you
can't afford to let someone, who cannot close, tie your property
up keeping you from selling it to a real buyer prior to the
closing date. Remember you are under contract to close with your
seller even if your buyer doesn't close with you. Make sure the
prospective buyer has cash or an available line of credit to
close with. Make the buyer provide proof of funds if
necessary.
Step 5: Sign
a Contract and Collect a Deposit
After verifying your buyer's source of funds, meet with them
and sign a contract. You should require the buyer to put up a
$1,000 Earnest Money Deposit with the signed contract. I've found
that this $1,000 deposit separates the men from the boys. Anyone
who does not have the ability to put up a $1,000 Earnest Money
Deposit is not a real cash buyer. You can also use a one-page
"Assignment of Contract" form to sell you interest in the deal to
another investor. This assignment form allows another investor to
take your place in completing the transaction. I recommend only
using an assignment of contract with investors that you know
well. It is much less binding on your buyer to show up for
closing and you may get left holding the bag. The assignment
does, however, lower the closing costs because there is only one
closing instead of two.
Step 6:
Submit Documents to Title Co. & Schedule the
Closing
Take the executed sale documents to the Title Company and
Schedule a closing date. Now here's the best part. Go to
closing and collect your check!
Flipping properties is a great way to make a good living
from Real Estate. It is also the easiest way for a "newbie" to
make money while learning the Real Estate business. However,
it is true that you can't steal in slow motion. The very best
deals go very fast. The quicker an investor learns the basics of
evaluating properties and correctly estimating repairs, the
better his chance of finding, as well as recognizing, the very
best deals. Money is made in Real Estate when you buy it.
Therefore, it behooves the new investor to do whatever it takes
to master these tasks as quickly as possible. The very success of
his Real Estate investing career is dependent upon it.
My "Stealth System Boot Camp" is a "3 day, fast-paced,
jump-start" to success in Real Estate investing. The "Stealth
System" seminar in Real Estate investing is designed to give new,
as well as experienced, investors all of the tools they
need to immediately understand the concepts as well complete
all of the tasks required to successfully compete in today's
fast paced Real Estate marketplace.
Bill Woodall is the Founder/CEO of AIREO.com. Bill graduated from UTA in 1973 with a degree in Marketing. He started his full-time Real Estate investing carreer in 1983 and became one of the largest rehabbers of previously owned single-family houses in the Dallas/Ft. Worth area. Many of the top investors in the Dallas/Ft. Worth area are former students of seminars and boot camps taught by Bill Woodall since the late '80's. BillWoodall@aireo.com
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