HOUSE PROSPECTING OFF BEATEN PATH

Right now real estate gurus are preaching a style of real estate investing that encourages you to go after the same houses as a myriad of other investors.

Where the principle is sound, how about going after the same kind of properties but eliminate most competition?

When you work For Sale ads in the paper, you are entering a market full of competitors. That's fine if you like to divide your profit with agents, for sale by owners, investors flipping deals etc.

We have a better way. We have a marketing program that targets homeowners before they know they really want to sell!

Does this sound as though we have a secret formula?

The answer is we do.

Before you hear how simple it is consider how powerful this formula is. Find deals before other investors even know about them.

Have your foot in the door before the home ever hits the classified section of the newspaper.

Powerful! When you find out the answer you will think, "Oh ya, I know that". Don't under estimate this tactic.

Find a target neighborhood and market to it on a regular basis! If you know of an affordable area you believe has a good chance of appreciating in the near term, target that area!

If you like to fix up properties, find older middle income areas that attract people who have the income to easily qualify for loans and target those areas!

The point is, market to areas where you want to invest.

With foreclosure rates high, lots of bankruptcy, slow job creation lots of homeowners are will face a financial crisis.

If they know you are ready to quickly take mortgage payments off their backs they are likely to call you when they realize they must see.

Many will call You! Not a real estate agent or another investor. They will call you! This will happen because you have been marketing your home buying expertise to them over the last few months.

You will achieve this by your marketing. It's a simple formula, but you must do it month after month. Most would-be investors give up and two month if they have not bought three houses.

Wrong! Start marketing and don't stop. The sensible and economical way to do that is with POSTCARDS!

About The Author - Mark Walters has written "Single Family Homes - The No Risk Investment!".