The public worldwide loves real estate as an investment vehicle.

Most families have had good results with their investment in a home. The home often doubles, triples, or quadruples in value over a period of years. This real-life experience is passed on from parent to child, resulting in a favorable image for real estate. And many kids know that in recent years their parents refinanced their home to pay for the child's education. Could anyone ask for a better result from an investment? Interestingly I know some parents who lost their kids' college tuition money in the stock market. But I do not know even one parent who lost their children's tuition money in real estate.

People in the workplace, at clubs, at restaurants, and in religious organization meetings talk about how much money they made from a real estate investment, giving full details. This is great publicity for the advantages of real estate investment. The best form of advertising is word of mouth.

Raising Real Estate Money from the Public Result of all this free advertising? Millions of people will invest in pub-tic (and private) real estate organizations. So you can—if you have a unique idea for real estate—raise money for your idea from the public via a public offering on a stock exchange.

Or the stock broker who is interested in taking your project public might instead decide to offer it privately to clients. This is called a private offering. Such an offering will—in general—get you your real estate money faster than a public offering. It takes about 90 days to do a public offering. A private offering can be done in 90 minutes. How can you raise the money you need for your real estate idea? Form a Real Estate Investment Trust. There all kinds of multi-unit REITs today, such as:

* Hospital REITs.
* Marina REITs.
* Apartment house REITs.
* Nursing home REITs. 
* Hotel REITs. 
* Vacation home REITs. 
* Mortgage REITS which lend money on real estate.
* And other REITs.

You can certainly find a REIT and a REIT can own real estate or lend on real estate.

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