Great title isn't it? A shame it has nothing to with the content of this article, but this writer will never stop trying to get your attention with some important ideas that will get you into that new Mercedes. This is a very weird business! On one hand you can get rich doing deals, creating cash flow, assigning contracts, selling information, but on the other hand it can be a frustrating experience for many of you. What does it really take to make this business profitable, consistent and a lotta fun?

Here is a list of my Favorite and most Important ways to make it in this wonderful business!

1. You had better LOVE Real Estate so much that your friends will think you're boring! Yes, LOVE IT! You've got to have passion about this business. You have to love it more than golf, fresh buttered Boy Scout popcorn, a Clint Eastwood film festival or a frozen strawberry margarita with a side plate of Girl Scout thin mint cookies.

2. You have to go to the BANK everyday! It's not enough to act busy by making phone calls and driving around looking at homes. If you are in this business then shoot for the stars and hope you hit the moon. If making money offends you then go back to Corporate America, flip burgers or work for a cure for the ice cream headache. (You know when you eat the stuff too fast.)

NOW HEAR THIS! Creative Real Estate is all about you MAKING MONEY and going to the Bank.
Note: I remember one couple at a real estate club where I was speaking explain that they were in creative real estate, not for the money, but because they wanted to help people! My Reply: No offense, but that is one of the sickest things I have ever heard :-)!

Seriously you can't help anyone unless you take care of your own financial affairs and your family's security first. Once that is accomplished, then you can be as altruistic as your heart desires.

3. Work Smart! Place a value on your time and do the smart things that make the deals happen, not the unproductive busy work that so many are fond of. Stop wasting time. Be proactive. Go out there, make offers, run ads, pick up the phone, make 20 calls a day and create a deal. Make it happen today!

4. Have a Strategic Marketing plan that makes the phone ring every day and keeps you so busy you forget to have lunch. Learn the art of direct productive marketing and make sales fun! (See #5.)

5. Have some Courage! Learn the unique New GUTS(TM) Sales System. Qualify your prospects in three minutes or lose them fast. Never give a presentation unless you have closed upfront. Never give free consultations. Stay in control of the sales process and use an organized system of sales. Let the prospect ask for the order. Never make cold calls again. Have too many prospects, properties and deals. Make sales FUN and in your CONTROL.

6. You have to be a Problem Solver. People will literally beat down your doors to do deals if they feel that you have a way to solve their problems! Believe me, real estate has more problems than the Firestone Tire Company(C). Example: Mr. Prospect, I don't know if this is important to you, but would you like to increase your profit on the sale of your home, lower your marketing costs, eliminate tenants & toilets and move your home in the next 30 days or less?

7. Forget about trying to Steal Properties. Yes, I know what they tell you at the seminars,"find the motivated-desperate seller" but in a hot market, why do you want to look for needles in a haystack? A strategy like lease purchasing allows you to work in any market condition for any price, high or low.

8. Most real estate seminars are a waste of time and money! Sorry, sure they are fun and offer plenty of short term motivation and occasionally a few good ideas, but hearing the same ten guys who schlock their books and tapes or going on useless bus rides isn't going to get you to the bank.

9. Stop working for free all the time and place a value on your time, knowledge and energy.

10. Learn from a Millionaire Mentor. Like the old saying goes, "Don't reinvent the wheel, when you can use someone else's wagon!" Emulate success!

11. Attitude -Walk around like you have a million dollars in your pocket. (Even if you can't buy a burger!)

12. HAVE FUN :-) It doesn't matter how much money you make (that one hurt), if you don't have a ball doing it. Live, Laugh and Enjoy your Business. It's part of life, not just an end to a means.

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