Mortgage Leads Generation
Mortgage Leads Generation - Telemarketing vs Internet
By
Aug 26, 2005, 00:47

More often than ever mortgage brokers today are looking for a higher quality mortgage lead (and that answer may be telemarketing mortgage leads). But it seems that qualified mortgage leads and exclusive mortgage leads are coming more difficult to find.

Many Internet mortgage leads are being generated through spam and other low quality mortgage lead generation methods. Everyday consumers are bombarded with unsolictied emails asking them to fill out forms requesting information on mortgage loans and refinancing information. This method of mortgage leads generation usually yeilds poor results.
Mortgage brokers complain about the poor quality of these unqualified, non exclusive mortage leads that have been hit too many times before you even contact them.

So are telemarketing mortgage leads the answer to this problem? Its safe to say the chance of getting a higher quality, qualified mortgage lead with telemarketing mortgage leads is much better than internet mortgage leads. With telemarketing mortgage leads you at least know that the consumer has been contacted and is truely interested, or was at one point interested, in aquiring mortgage related products. Chances are better with telemarketing mortgage leads that you will get better quality lead.

Factors you should consider when evaluating telemarketing mortgage leads?

Exclusivity of the Telemarketing Mortgage Leads
When purchasing mortgage leads you must ensure that companies aren’t overselling the mortgage leads they generate. The best telemarketing mortgage lead is an exclusive mortgage lead, meaning you are the only person the mortgage lead was sold to. Exclusive mortgage leads are more expensive but you are ensured that you should be the only person receiving the lead. If the lead isn’t exclusive find out how many other times the lead has been sold. The more mortgage brokers that receive the same lead the less chance you have of closing the sale.

The Source of the Telemarketing Mortgage Leads
Find out what method the company uses to generate Telemarketing Mortgage Leads. It is best if the mortgage lead made the initial contact and then were called by the Telemarketing Lead company. Watch out for leads that are produced through companies using auto dialers to build leads databases. In our eyes this is no different the generating internet mortgage leads by using email SPAM.

Delivery of the Telemarketing Mortgage Leads
Find out what format the mortgage leads are delivered. Leads may be delivered in text format, Microsoft Excel, email, etc. Make sure it is a format you are able to work with.

More often than ever mortgage brokers today are looking for a higher quality mortgage lead (and that answer may be telemarketing mortgage leads). But it seems that qualified mortgage leads and exclusive mortgage leads are coming more difficult to find.

Lead Timeliness of the Telemarketing Mortgage Leads
It is critical to find out how quickly a telemarketing mortgage lead generation broker turns the lead around and delivers it to you. Best case scenario, the lead is delivered instantly (a real-time mortgage lead) and it is an exclusive mortgage lead (only delivered to you).

At a minimum you want to make sure the lead is delivered in less than 48 hours. Otherwise, the lead is less valuable and should not be sold at the same premium as a real-time mortgage lead. The more time that passes from the time the user requested information, the less your chances of closing the sale to this lead. I've seen many cases where users deny even requesting information. The quicker you contact them, the less likely this is to happen. Hit while the iron is hot.
In conclusion, if you can find a company that provides good telemarketing mortgage leads at a resonable price and with lead exclusiveity stick with them. Beware of internet generated mortgage leads.